RevContent provides a network to advertise campaigns across numerous sites. RevContent also utilizes a customizable widget that site owners (publishers) can make to fit their specific site needs.
Revcontent uses widgets as their main source of targeting. Widgets operate like sites do on other networks, allowing you to bid and block to better target the audience for those widgets.
Revcontent has added a feature called Pacing that throttles the traffic you get to spend your budget evenly throughout the day. By default Maximus campaigns will submit to the network with this feature disabled. We recommend keeping this disabled as it will interfere with a campaign’s ability to scale, and features like our Desired Click Pacing.